$7,200.00 $9,700.00


There’s something undoubtedly provocative about driving a vintage convertible along the winding Mediterranean coast - sunnies on, cool summer breeze and all-round good vibes.

Capturing the essence of this ultimate getaway is the latest launch from SEVENFRIDAY and the third in its lineage of white watches, the PC1/01 a.k.a "ALBA"

Refined and with natural good-looks, the PC1/01 ALBA has an ornamental-chic, creating a truly definitive statement for a wearer with the confidence to set their own style stakes.

Featuring a white animation ring with matt finish and made from hard-wearing Corian material - the god of interior solid surfaces - The P1C/01 also showcases a white leather strap, which supports its independent character.

Whether discovering the old towns of Santorini or testing your arm on the roulette tables of Monaco, the P1C/01 is the perfect escape, where white is certainly alright!


Size: 47,6mm (W) x 47mm (H) 

Case : 3 pieces construction. Polished stainless steel (316L) case; duo finishing polished and brushed bezel; polished caseback.

Animation ring in white Corian®️. Polished and sandblasted stainless steel (316L) crown with raised "7F" signature icon.

Glass : Hardened K1 mineral glass, one-layer anti-reflective coating



4 layers construction dial (multi-level principle)

1st layer (ground plate): Silver brushed plate, silver applied arch on top with stamped grid pattern and golden thin applied indexes. Applied at 7h framing the balance wheel

2nd layer: Applied ring with rhodium SEVENFRIDAY logo, 3N gold colored pointer at 9h

3rd layer: Silver diamond-cut ring carrying the minute scaling and 3 polished golden indexes at 12, 4 and 8h refilled with white luminous

4th layer: Sunray brushed silver white external plate



Chip on caseback below round cover

Chip in connection with official SEVENFRIDAY APP allows verification & registration of watch



Strap : ·Genuine white calf skin leather with tone on tone stitchings. Tapered from 28mm (case side) to 24mm (buckle side)

Water Resistance: 3 ATM splash/rain resistant. No diving.

Engine: Automatic movement: Customized Miyota 82S7.

Frequency: 21'600 Beats per hour.

Tolerance: +/- 20 sec per day